Logic dictates that buying the lows will make you a lot richer than investing without much thought or analysis. Or, in Nick Maggiulli's own words, 'Why Buying the Dip is a Terrible Investment Strategy'. We have all heard stories of how friends and family bought so and so share - in the latest example, bought ITC at under 150 INR and sold it at above 250 INR - all within a year - giving glorious returns of 66%. This sounds like an investors fantasy. I looked at 10 years worth of data from the BSE index to understand how much incremental would I have made if I invested monthly (on a random day of the month) vs on, say, a 90 day low. Scenario 1 A systematic investment plan that is set to buy the same number of units (the amount would differ) every month - on the 1st, irrespective of the market being high or low. Scenario 2 An investment strategy where you analyse the market and buy units every month, but what would seem as the lowest point in the month. Scenario 3 An investmen